Challenge: YSU came to us with the goal of increasing season ticket holders for the 2013-2014 season.
Solution: KMG decided that instead of doing a typical interview of the coach, we would try a little more high-end production for this shoot. We worked with some of the YSU football players and coaches to produce a video spot that would get fans excited about the upcoming season. The vision was to create a tough and intimidating presence through the use of one line phrases and highlight footage. We worked with YSU on the best ways to distribute this video to gain the most exposure.
Challenge: YSU needed a television spot that encouraged new membership for its Penguin Club.
Solution: KMG created a fast paced, edgy tv spot that shows a highlight from each one of the universities sports programs. We chose a black and white theme with accents of YSU red. We worked with YSU on which outlets of media would work best to get the message out, including TV, social media, email blasts and mail outs.