Traditionally, annual reports have been developed for a company’s or organization’s stakeholders as a comprehensive report on their activities throughout the preceding year.
This year, working closely with the YMCA of Youngstown, KMG had the opportunity to take a nontraditional approach to the traditional annual report. We called it the Annual Impact Report, and with one word the whole concept was changed.
We interviewed Y members, employees and supporters, and used their stories to express the impact of the Youngstown Y on families, individuals, and the community at large.
Then we took the reporting process one step further and produced an accompanying video that matched the stories told in the Annual Impact Report.
Here’s their impact. What’s yours?
Working with OH WOW! The Roger & Gloria Jones Children Center for Science & Technology has always been a blast, but developing their new website has been one of our favorite projects to date. From the interactive homepage to the 360° tours of the exhibits, we think the new site is almost too much fun for the Internet to handle.
What do you think?
Today, a website is like the body of a brand. It delivers a physical representation of what a company or organization stands for and believes in. Don’t think you can afford a website? Think again.
Introducing the latest KMG web product that builds your brand and saves you money: Micro Websites.
“Keynote was so easy to work with … and fast! We’ve had great feedback on our new microsite so far.”
– Murphy Lewis & Tony Perrone, Murphy’s Consultants Inc.
This September, Potential Development Program opened its doors to the Valley’s new high school specifically for teens with Autism. We were professionally and personally honored to work on creating and branding a campaign to raise awareness and funds for the new school in Youngstown. Visit CreateBrightertFutures.org to see the work in action and support this much-needed opportunity in the Valley.
In the past few years, our industry has seen a significant rise in consumers’ interest in video, 2013 was no different. Why? Because video is personal. It gives businesses the opportunity to be emotional, visual and informational.
Being a major year in KMG’s video production department, we thought we would playback 2013 with 12 examples of how and why video should be added to your 2014 marketing plan.
January: KMG B2B Promotional Video
February: Trumbull County Children Services Institutional Video
March: Inspiring Minds Annual Gala Video
April: House Doctors 25h Anniversary TV Spots
May: YSU Football TV Spots
June: The Butler Institute of American Art, Peter Maier Spotlight Video
July: YMCA of Youngstown Annual Impact Report Video
August: Create Brighter Futures Campaign TV Spots
September: Pregnancy Help Center Banquet Fundraising Video
October: Green Haines Sgambatti TV Spot
November: The Raymond John Wean Foundation NSLP 2.0 Promotional Video
December: Now these … you’ll have to wait and see
At the end of every year we run through the things we’ve experienced, assess the things we need to change, and remember the things we enjoyed. This year, we wanted to share a few of our favorite things, which you may or may not know, about 2013 with you.
It’s hard to believe 2013 has come and gone already. But it will definitely go down as one of KMG’s most eventful years yet. Growing staff, creative projects, new team traditions are just a few of our new favorite things …
- New KMG team members – Sarra & Emily
- Our office expansion
- Creative team meetings
- Office sarcasm
- YouTube videos
- OH WOW!’s new website
- Team walks downtown
- On-location video shoots
- Working with nonprofit organizations
- 2-minute tasks at 2:00
- Office pranks
- Seeing our clients’ advertising LIVE
- Projects that come in under budget
- High fives
- Reading AdAge.com over lunch
- Lunch, in general
- YSU Football TV spots
- Celebrating birthdays
- Downtown Youngstown during the holidays
- Youngstown BeerFest
- Awesome interns
- Bring Your Puppy to Work Day
With so many wonderful community outreach organizations and associations in the Valley, we fully support this KMG-crafted public service message from one of our nonprofit clients, Inspiring Minds. Whether it be volunteering at the soup kitchen or donating to families in need, there is no better feeling than giving back to help build a stronger, healthier community.
We encourage each and every one of you to take the time to give back this season.
Communicating its overall capacity to existing and prospective customers was the challenge facing Youngstown-based manufacturer, Commercial Metal Forming. A multi-tiered targeted direct mail campaign was determined to be the method choice.
Realizing that often the ‘open rate’ of many mailing campaigns was marginal, Keynote created a concept that proved to significantly increase that rate and actually produce results. Colorful, uniquely designed print pieces were created that used teaser headlines in the form of a question on the exterior of each card. This strategy encouraged the recipients to open the piece for the answer to the question and determine who was sending the materials.
The chosen delivery method was a die-cut, vertical tri-fold brochure with a “soft-touch” coating and a translucent envelope (talk about attention to details) that matched the message to the quality of Commercial’s products and services themselves.
Keynote’s creative team understands that moving businesses into 20 Federal Place is a great way to bring the community together and closer to downtown. The more professional businesses that set up shop downtown, the stronger our city becomes. Now that’s what we like.
Keeping that in mind, www.20FederalPlace.com was created with a clean design that accents the building’s structure and a clear message that encourages people to consider 20 Federal Place as a home for their business. It includes information about the size and condition of the spaces and allows visitors to take a virtual tour of the building.
Manager Sean McKinney invites the community to learn more about the benefits that 20 Federal Place has to offer. Check out the site for more information at www.20FederalPlace.com.
The information on the shale boom of northeastern Ohio and western Pennsylvania is endless and ever changing. So why is it so hard to understand where your business falls into this fantastic economic revolution? You know you need to capitalize, but are not sure where to begin? That’s where I fit in.
I recently joined Keynote Media Group to focus on business development and client relations, with a strong focus on helping shale-related businesses capitalize on the diverse growth available to them. I worked as a marketing and business development director for a national oil and gas company who focused on electrical, mechanical and civil construction on shale job sites. I spent much of my time on the job sites with the workers, understanding their customer relationships and how they impacted the success of the jobs. This, along with many other hands-on experiences, has allowed me to direct my knowledge of the industry to help other companies grow, which is a huge personal passion of mine.
So, the media talks about “spin-off growth” for unrelated industries due to shale development. It can be hard to know if you are part of that “spin.” I work with local companies by sitting down and chatting about their companies, then collaborating to develop or adjust their marketing plans to meet the needs of the shale industry. Sometimes this means creating a new brochure to send out to current clients. Other times it means building a professional website to create a sense of legitimacy and safety for the customer. It can even mean a company hasn’t touched marketing in years and needs to start from scratch with BrandAudit 360.
Whatever your level of need may be, we can partner with you to get your company ready for the exciting economic recovery and growth we are experiencing. Please feel free to call about your business and I can help you determine if it needs more shale direction.
Sarra M. Mohn