White House Fruit Farms is gearing up for spring and summer. What’s that mean? Delicious foods, beautiful scenery and fun-filled events. Don’t miss some of our farm favorites, the Keynote crew may be there too.
While producing a testimonial video for 88.5 FM WYSU to use during their fall and spring pledge drives, the Keynote crew learned that we weren’t the only ones who felt WYSU is more than just a public radio station. Members, underwriters, listeners and supporters all agree, the station is a community asset.
“WYSU really ties everything that arts and culture is in the valley together.”
– Bryan Depoy, YSU College of Fine & Performing Arts, WYSU Supporter
“This is more than advertising for Shepherd, it’s about supporting an important community asset.”
– Lynn Miller, Shepherd of the Valley, WYSU Underwriter
“Don’t just be a listener, become a member because it’s our station.”
When telling a story, it’s not about the process; it’s about the connection. Keynote’s in-house production team was recently presented with the challenge of creating a personal connection with Shepherd of the Valley’s target audience in just 30 seconds.
In this TV spot, Patricia Boyle focuses on the fact that she is finally able to hold her granddaughter. It’s not that Shepherd’s staff isn’t the best; they are. It’s not that the quality of care isn’t the highest; it is. But the difference between holding her granddaughter and not, was Shepherd. To Patricia, that kind of value is beyond measure.
Keynote handles Shepherd of the Valley’s traditional media buying, as well as digital distribution of their TV spots over Facebook, YouTube and mobile-ready video content.
A recent campaign for the Diocese of Youngstown showcased the Keynote full-service, in-house marketing experience.
The Diocese was looking to develop the right message to communicate their 35 Catholic schools to each of the communities they serve. Keynote developed the “your child is worth it” campaign message, print, newspaper, billboards, online, TV commercials and placed the regional outdoor and TV media buys.
From Youngstown to Ashtabula, Keynote helped spread the Diocese’s message that “your child is worth it.”
Keynote designed and developed VacationVTI.com, a micro-site for VTI Travel, focusing on clearly presenting the benefits and value of booking trips through local travel agents.
The micro-site is built to better reach audiences through keyword-optimized content and attempts to capture the consumer’s email address very early on by offering incentives on travel. This strategy is ideal for businesses that offer obvious incentives to consumers, building knowledge of their consumers.
Full-screen backgrounds and an image slider of beautiful, exotic locations were utilized to entice travelers. In the never-ending winter of Ohio in mid-March, who WOULDN’T want to take a trip?
Facebook is remodeling, again. The plan is to make your news feed even more customizable and interesting to you.
What you need to know:
Facebook is trying to reduce news-feed clutter. The new design is said to be cleaner, more visually engaging and increases the user’s control of content.
The new web design also means new tablet and mobile versions.
A new “follow” feature allows you to pick what brands and people, whom you already like, you want to see in your feed.
Expect the usual associated learning curve. Embrace the change!
What this means for brands:
Brands can no longer show up in user’s feeds by default.
Users will have the ability to more easily group feeds by topic and choose what they want to display with the new “follow” feature.
Don’t neglect your photos. Facebook will display your brand’s profile AND cover photos in user’s feeds.
Companies and organizations should strongly consider Facebook Ads to find new audiences and promote events.
With over one billion active users, Facebook is constantly trying to stay on top of what the people want. Over the years, we have seen some great, and some not so great, changes. Bottom line, your social networking experience is what you make it.
KMG President Richard Hahn has been one of the driving forces behind the recently launched Downtown Business Alliance Youngstown (DBAY). As a key component of Youngstown CityScape, an established 501(c)(3) organization, DBAY is a collaborative forum of stakeholders in the downtown business district who, as business owners, executives and leaders of nonprofit organizations, desire to improve the image and economic vitality of downtown. The group will help promote business, residential and entertainment opportunities the city core offers by spearheading unified marketing and public relations efforts.
Understanding the importance an attractive, clean and inviting environment plays in the marketing effort, DBAY will provide a constructive means of communicating with the departments of city government responsible for the enforcement of codes and delivery of services. It is believed that by speaking with one voice, action will be taken and the downtown business environment will be vastly improved.
“Keynote has been located downtown now for seven years,” states Hahn. “I am amazed at how the environment has changed, not just in terms of new business, but there is an energy level that is remarkable.”
It is believed that the organization’s efforts will be instrumental in creating an economically vibrant commercial and cultural district that is not only important to the city but to the entire metropolitan area.
Businesses, organizations and individuals interested in becoming members of DBAY can do so at www.dbaYOUNGSTOWN.org.
Annual Reports are created by businesses and nonprofits to provide information to the public, shareholders and others on the progress made over the pervious twelve months. With a clear focus on its employees, the Mahoning County District Board of Health once again selected Keynote to develop an in-depth report of its activities in 2011.
In December, the YMCA of Youngstown named Richard Hahn its Volunteer of the Year for his outstanding contributions in support of the organization. Richard is an active member of the Y’s board of trustees, marketing and membership committees. As KMG President, he has also donated company time and resources on many video and marketing projects promoting the Y’s mission and programs.
Burgers, brats and beer move over. There’s a new challenger to these game-time favorites — donuts. And not just any donuts. We’re talking White House Fruit Farm’s famous blueberry donuts! These long-time local favorites made it to Super Bowl XLVI per a special request from the NY Giants players. The national press loved the story with the NY Times and Wall Street Journal running with it. A lot of the buzz started through the White House Facebook page – now with a whopping 11,000 likes.
Pretty simple strategy to get the word out — a little social media, a little PR. Total cost? $28 for a few balloons and decorations when the donuts were picked up for their trip to Indianapolis. Plus, White House had their biggest February in history.