The trend in the dry cleaning industry is gradually shifting from customers walking into a store for service to home pick up and delivery. KMG recently completed a video for LaFrance Cleaners detailing the advantages of this route service featuring customer testimonials and comments from the company’s personable drivers, Lawrence and Louis. Customers expressed why they love the service citing the convenience and the fact there is no additional cost. The production is part of the company’s new “You’re Looking Good” campaign and can be viewed online at LaFranceCleaners.com.
KMG in the Community
Richard Hahn, KMG president, has been selected to serve on two boards in the community, those of the Rotary Club of Youngstown and CityScape. He is currently a member of the Youngtown YMCA Board of Trustees and the advisory boards of both WYSU-FM and the Junior League of Youngstown.
Reaching Out
Keynote partnered with the Big Reach Center of Hope in Greenford, Ohio to launch “Hope for the Holidays 2011,” a multi-faceted community outreach effort. Fueled by a major public relations effort, the initiative would supply food, clothing and toys to the families of the area over a six-week period encompassing Thanksgiving and Christmas. The initiative is an extension of the Center’s ongoing mission of providing help to the most needy in the communities it serves.
The November launch event drew a great number of supporters, corporate partners and the media to the organization’s headquarters on Lisbon Rd. Find out more about the initiative and the organization itself at BigReachMinistries.org.
Enhancing a National Brand
KMG recently created a series of key print marketing materials for Girard, Ohio-based Valley Electrical Consolidated, Inc., one of the nation’s largest electrical contractors and construction companies. Graphic designer, Amanda Mahon, created a series of print pieces, each targeted at a specific industrial segment VEC serves. This project is the first phase of enhancing the company’s brand as an industry leader in America.
Next up for VEC? A Keynote-designed and programmed website that maintains the look and theme of the print series.
When Minutes Count
A new high-def spot KMG produced in-house for client LifeFleet Ambulance. The theme, “Nobody Responds Like LifeFleet” deserved a rapid pace. That pacing was spliced with moments of calm to recreate the frantic moments surrounding when someone might use LifeFleet’s services.
Viva LaFrance
One of the area’s most well-known companies has retained KMG to create branding and marketing strategies that will fuel growth over the next five years. Starting with a newly designed website, e-newsletter and print ads, LaFrance Cleaners launched its “Your Looking Good” campaign in September. Special emphasis will be placed on the company’s free home/office pick-up and delivery service for which a web video will be produced featuring testimonials of customers.
35 Years and Counting
We completed a 9-minute video celebrating the 35th anniversary of the founding of the Millcreek Children’s Center, truly one of the most inspiring success stories in the region. Those many years ago Sister Jerome Corcoran set out to provide daycare for underprivileged children of Youngstown’s inner city. Today the MCC continues on that mission and the affiliated Youngstown Community School provides students in grades K-6 with education that has been rated ‘excellent’ by the State of Ohio. Now 95 years old, Sister Jerome continues to set the course for the schools, ensuring that those high standards are continually met. The video was beautifully edited by Chris Anthony.
The HBA … We’re Working for You
Two new KMG-produced television spots for the Home Builders & Remodelers Association of The Valley began running in August with a threefold purpose: building brand identity; promoting HBA’s upcoming Home and Harvest Show; and driving membership in the organization. Incorporating the new positioning statement of “We’re working for you,” the spots featured HBA executive director Josh Aikens and spokeswoman Krysta Sylvester.
