Burgers, brats and beer move over. There’s a new challenger to these game-time favorites — donuts. And not just any donuts. We’re talking White House Fruit Farm’s famous blueberry donuts! These long-time local favorites made it to Super Bowl XLVI per a special request from the NY Giants players. The national press loved the story with the NY Times and Wall Street Journal running with it. A lot of the buzz started through the White House Facebook page – now with a whopping 11,000 likes.
Pretty simple strategy to get the word out — a little social media, a little PR. Total cost? $28 for a few balloons and decorations when the donuts were picked up for their trip to Indianapolis. Plus, White House had their biggest February in history.