We have always believed that an honest, unscripted video is one of the best marketing tools an organization can have. Need proof? Keynote recently produced a promotional video for the Big Reach Center of Hope that premiered at a church event. Prior to the event, Big Reach had a mere 16 Hope 100 partners who pledged to give $50 a month for a year. In the week following the event and the video launch, the number of Hope 100 partners nearly tripled and they’re not stopping there. See for yourself at www.facebook.com/BigReachCenterofHope.
A recent article in Fortune Magazine states that 60% of visitors will watch a video before reading any text when they arrive on a website’s homepage. Virtually every marketing strategy KMG develops includes a video component that is readily accessible on a company’s website. You can no longer rely on static text and photos alone to get your message across. A well-crafted, motivational video is a dynamic and effective sales tool. Big Reach will soon reflect this strategy with a fresh website designed and programmed by Keynote.