The Keynote Media Group is first and foremost a marketing firm. It is our core mission to assist businesses and organizations better communicate the value of their products or services to customers for the purpose of selling those products or services. We utilize our vast in-house marketing research, planning, production and implementation capacities to reach and maintain relationships with each client’s target customers.
Keynote understands the critical concept of a company’s ‘brand’. Great brands create strong relationships with customers. Effectively managing brand identity, brand value, brand perception, brand equity, brand positioning and brand consistency are too often neglected by many businesses. It is our job to create protocols that business creates a ‘culture of brand’ in the minds of customers and employees.
Your website has become your storefront. A website must represent a company’s brand in the most professional method possible. A website coupled with a well-planned and maintained social media marketing strategy is the most important method of reaching customers an establishing relationships by telling a brand’s story. Keynote is the leader in online marketing.
Video is no longer limited to a 30-second block on the overly crowded broadcast and cable television landscape. Keynote creates branding videos, corporate training videos, and documentary videos for nonprofit organizations to spread the message through websites as well as social media platforms such as Facebook, YouTube, LinkedIn and many others.
The most underused method of telling a company’s story is through public relations: media/press releases, media events, partnerships, and sponsorships of community events produced by nonprofit organizations. Keynote has built its reputation through the development and effective management of a company’s PR strategies. Internal corporate communications and crisis management are also part of Keynote’s services.
On-hold telephone messages, radio commercials, music jingles, and audio for video all help establish brand identity and top-of-mind awareness in the marketplace. Keynote maintains a state-of-the-art recording facility and has access to many of the top voice over professionals in the country.